Monster in My Pocket is a media franchise developed by Morrison Entertainment Group, headed by Joe Morrison and John Weems (two former senior executives at Mattel).The focus is on monsters and legendary creatures from religion, mythology, literary fantasy, science fiction, cryptids and other anomalous phenomena. Monster in My Pocket produced trading cards, comic books, books, toys, a board game, a video game, and an animated special, along with music, clothing, kites, stickers, and various other items. The line proved controversial for various reasons and many changes were implemented that took it away from its original mythological focus.